A square smartphone called Passport is the latest offering from the Canadian firm, as it struggles to stem financial losses.
BlackBerry chief executive John Chen holds up the Passport
Muscled out of the smartphone market by iPhone, Android and Samsung, BlackBerry has rolled the dice on its latest product and come up with a square phone.
The Canadian firm has unveiled more details about the unusual device called the Passport, which it first previewed in June, including a 4.5-inch square HD screen.
A post on the official BlackBerry blog said: "Many have thought that creativity around the design of smartphones was dead.
"Device companies have been emulating the same, entertainment-driven look for so long that there's been a homogenisation of the visual cues in smartphone design." BlackBerry was once the phone model of choice for businesspeople
The screen width fits 60 characters rather than the 40 seen on a rectangular five-inch device.
Under the heading "it's hip to be square", the post said the width is ideal for reading ebooks, viewing documents and browsing the web.
Comparing it to a giant cinema screen, the post added: "The Passport is like the IMAX of productivity and you don't have to sacrifice screen real estate, vertically or horizontally."
The post said the device was aimed at professionals such as architects, writers and medical staff.
Sky news.
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